Hampstead. A New Build Infill Development.

West Hampstead, London, UK

What did we do?

Redeveloping a lost parcel of land in a Central London location.

How to sensitively incorporate a development in a dense urban location!

Brass Architecture have worked tirelessly to formulate optimal residential returns for a notable site located in West Hampstead, North London. The existing ‘scrap of land’ is sandwiched between existing residential plots. Our new build insertion sits comfortably within this tight urban setting.

Services

  • Strategy
  • Stakeholder Management
  • Feasibility
  • Design Development
  • Pre-Application Submittals
  • Planning Documentation

  • Planning Submittals

  • Associative Artwork

  • Framework of Consultants

Our team have meticulously developed a proposal befitting of LPA consent. The LPA and client agreed the return aesthetics (whilst respectful of context) should be representative of architecture befitting 2024/ 25.

Careful design development allowed for return units of varying sizes, sustainably minded, with all apartments and associative amenity spaces exceeding LPA policy.

Liaisons with the LPA whilst lengthy, ensured the correct support from key stakeholders.

This project, like many in our portfolio, tests the set LPA policies in place.

We robustly argued that designing stringently to meet policy returns, results in uninspiring architectural returns. We can achieve so much more.

The development is meaningful, impactful, and received no objections from the local community.

We believe the derived architecture is reflective of schemes local communities wish to see come forward; units added, whilst not greedy or directly impactful on existing (neighbouring) residents.

The scheme received approval in Jan 2024, with site mobilisation earmarked for the Summer of 2024.

Related Project

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Islington. Infill Architecture.

Islington, London, UK

The insertion of new housing in a dense urban location.

Located in the heart of London.

Our ‘Peek a Boo’ housing insertion is proposed at a prominent application site located in the Angel area of Islington, North London. A 'hidden' intervention.

Our team have maximised returns at the site balanced with Local Planning Authority (LPA) and Conservation Area directives. Such works require architectural flair; evolving a scheme befitting of consent (whilst ensuring the insertion does not impact immediate neighbours).

Our finalised works; a contemporary intervention within a heritage setting. Informed by several rounds of liaison with the LPA.

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